I got together with a group students at school, the age of our target audience.
The group of 20 which ranged from 16-19, there was a mixture of males and females and of students who study Media and those who knew nothing about it at all, this helped in making it more accurate because in real life there are people who have studied media and those who haven't.
I showed them the teaser trailer, the magazine cover and the film poster.
When showing them the teaser trailer, I showed them it three times. When I played it for the first time without making notes. Then for the second showing I gave them paper and a pen and asked to write something they liked about it and why. In the third showing I asked them to turn over the piece of paper and write something they didn't like and how we could improve it.
When showing them the teaser trailer, I showed them it three times. When I played it for the first time without making notes. Then for the second showing I gave them paper and a pen and asked to write something they liked about it and why. In the third showing I asked them to turn over the piece of paper and write something they didn't like and how we could improve it.
Here is some of the feedback about things they liked:
"I like the fast pace as it really shows panic"
"I prefer the fast sequence of shots near the middle, I also prefer the music that accompanies it to that music at the start"
"I think that the film ratings part at the start makes it look more professional"
"The music does fit quite well with the pace"
"The acting is good"
"The music does fit quite well with the pace"
"The acting is good"
Here is some of the helpful criticisms:
"I thought the long shot of the mother by the road looked slightly out of place compared to all of the close ups of her, so maybe add some more close ups"
"The thing about film ratings at the start looks good but the company name afterwards looks slightly tacky"
"The idea of cutting to and from the child and the person who is taking her is clever but they are walking a bit too slow for the music"
"I don't like the sound track, it doesn't feel as though it is a thriller, more like an action film"
"The house is too much like the suburbs, it isn't creepy enough"
"The shot at the start doesn't really set the scene very well"
"The way the trailer seems to stop, but then keeps going confuses me a bit so maybe change the order around so that it is before the 'Coming to cinemas near you' part, or even expand on that part a little bit more"
"The shots in the dark are a little bit too dark which makes it hard to see"
"The trailer ends on sort of a low note which leads us to believe she will never find her daughter, it doesn't particularly make me want to watch the film. Maybe you could add something which gives the mother hope at the end of the trailer maybe end with a question"
Would you like to watch the film once you have seen this trailer?
Eight of the group said yes, seven said maybe and the other five said no.
Overall I do think that we should re-work our teaser trailer, re-shoot parts and change the outside location to somewhere more mysterious, make more of a story out of the part at the end where the mother thinks she sees her child, maybe even a twist to the plot and add a little bit of hope to make the audience want to see our film.
The
"I don't like the sound track, it doesn't feel as though it is a thriller, more like an action film"
"The house is too much like the suburbs, it isn't creepy enough"
"The shot at the start doesn't really set the scene very well"
"The way the trailer seems to stop, but then keeps going confuses me a bit so maybe change the order around so that it is before the 'Coming to cinemas near you' part, or even expand on that part a little bit more"
"The shots in the dark are a little bit too dark which makes it hard to see"
"The trailer ends on sort of a low note which leads us to believe she will never find her daughter, it doesn't particularly make me want to watch the film. Maybe you could add something which gives the mother hope at the end of the trailer maybe end with a question"
Would you like to watch the film once you have seen this trailer?
Eight of the group said yes, seven said maybe and the other five said no.
Overall I do think that we should re-work our teaser trailer, re-shoot parts and change the outside location to somewhere more mysterious, make more of a story out of the part at the end where the mother thinks she sees her child, maybe even a twist to the plot and add a little bit of hope to make the audience want to see our film.
The
